Can you actually sell products on a Framer website? Absolutely.

Framer has evolved from a prototyping tool into a full-fledged website builder. And while it's not an ecommerce platform like Shopify, you can add complete selling capabilities that rival—or exceed—what traditional platforms offer.

Here's everything you need to know about selling on Framer.

Why Sell on Framer?

You might wonder why you'd choose Framer over a dedicated ecommerce platform. Here's the case:

Unmatched design flexibility — Framer lets you build any layout imaginable. No themes, no constraints. Your store reflects your brand perfectly.

Single platform — Your marketing site, blog, and store all live together. No managing multiple platforms or awkward transitions between domains.

Better performance — Framer sites are fast. Speed matters for both user experience and search rankings.

Cost effective — Framer Pro plus an ecommerce plugin often costs less than Shopify alone.

What You Need to Start Selling

Four things:

1. A Framer website — Your existing site works, or start fresh

2. An ecommerce plugin — To handle products, cart, and checkout

3. A payment processor — Stripe, PayPal, or Square

4. Products to sell — Physical, digital, or services

Let's walk through each.

Setting Up Your Store

Choose Your Ecommerce Plugin

Several options exist for Framer ecommerce:

FramerFlo — Full-featured ecommerce with multi-processor support (Stripe, PayPal, Square), built-in dashboard, and order management. $20/month with free trial.

Framer Commerce — Connects your existing Shopify store to Framer. Requires Shopify subscription.

Frameshop — Stripe-only integration with simpler feature set.

For most sellers, FramerFlo offers the best combination of features and simplicity.

Set Up Payment Processing

You need a payment processor account to accept money. Here are your options:

Stripe
The developer favorite. Available in 40+ countries, handles all major cards, and offers excellent fraud protection. Rates are typically 2.9% + $0.30 per transaction.

PayPal
The name everyone knows. Some customers prefer PayPal for its buyer protection. Similar pricing to Stripe.

Square
Great if you also sell in person. Square's POS systems integrate with online sales for unified inventory and reporting.

You can enable multiple processors to give customers choices.

Add Your Products

With your plugin installed, add products through your dashboard:

Title — Clear, descriptive product names

Description — Sell the benefits, not just features. What problem does this product solve? How will the customer's life improve?

Price — Set your price point. Consider your costs, market rates, and perceived value.

Images — Use high-quality photos. Multiple angles help. Lifestyle shots showing products in use convert well.

Variants — If you sell different sizes, colors, or options, set these up as variants rather than separate products.

Inventory — Track stock levels to avoid overselling. Or disable inventory tracking if you have unlimited supply (digital products, dropshipping).

Design Your Store Pages

Now build the actual store in Framer:

Shop page — Display your products in a grid. Add filtering if you have multiple categories. Make sure products are easy to browse.

Product pages — Each product needs a detail page with full description, multiple images, and clear purchase button.

Cart — A slide-out cart works well. Customers can review items without leaving their current page.

Checkout — This is typically handled by your ecommerce plugin. Keep it clean and distraction-free.

Configure Settings

Before launching, configure:

Shipping — Set rates for different zones. Consider free shipping over a certain amount—it increases average order value.

Taxes — Enable automatic tax calculation so you charge the right amount based on customer location.

Emails — Customize order confirmation and shipping notification emails with your branding.

What Can You Sell?

Physical Products

Anything you can ship:

• Clothing and accessories

• Home goods and decor

• Art prints and posters

• Handmade crafts

• Food products (check regulations)

• Merchandise

Digital Products

Delivered via download link:

• Ebooks and PDFs

• Design templates

• Music and audio

• Video courses

• Software and plugins

• Presets and filters

Digital products have great margins since there's no production or shipping cost per sale.

Services

Sell your expertise:

• Consulting sessions

• Design packages

• Coaching programs

• Done-for-you services

For services, you're essentially selling the booking or deposit rather than a physical item.

Tips for Success

Invest in Photography

Product photos are your silent salespeople. Bad photos kill sales; great photos close them.

• Use natural lighting or a simple lightbox

• Shoot on clean, uncluttered backgrounds

• Capture multiple angles

• Include lifestyle shots showing products in use

• Keep image style consistent across products

Write Descriptions That Sell

Don't just list specifications. Explain:

• What problem this solves

• How it makes the customer's life better

• What's included

• Why yours is better than alternatives

Use bullet points for scanability. Lead with benefits, follow with features.

Build Trust

First-time visitors need reassurance:

• Display clear return/refund policy

• Show customer reviews and testimonials

• Include contact information prominently

• Use recognizable payment badges

• Have a professional About page

Optimize for Mobile

More than half of ecommerce happens on phones. Test your entire purchase flow on mobile:

• Can customers browse products easily?

• Are images and text readable?

• Is the cart accessible?

• Does checkout work smoothly?

Conclusion

Selling on Framer combines the best of both worlds: complete design freedom with full ecommerce functionality. You're not limited by templates or platform restrictions.

Whether you're selling physical products, digital downloads, or services, Framer with the right ecommerce plugin gives you everything you need to run a professional online store.

Start with your first few products, test the whole flow yourself, then launch. You can always add more products and refine your store over time.